The Office de la langue francaise (OLF) is launching a "sensitization campaign" to remind business owners in Montreal's downtown of the language laws requiring French to be the language first used in greeting customers, and to appear first, and twice as large as English, in any signage. The program is coming out of a recent survey designed to study how language is being used in the city's downtown core; the goal of the OLF (and the Quebec government) is to preserve the French character of the city. The survey revealed that French was the language of greeting 83% of the time, and the language in which customers were served about 90 per cent of the time (I'm surprised by that; it seems like less to me.) Apparently the survey was carried out because of a lot of complaints in the French media that too much English was being used in the city's business district. The OLF used 40 "francization counsellors" to conduct the survey; it employs seven other inspectors to enforce the language law.